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Geometry Global Malaysia Kick Starts 2016 with Strategic Talent Acquisitions

Key appointments bring multi-disciplined expertise to agency’s core divisions

Jayesh Vyas has taken on the role of Chief Finance Officer, with Sean Lim being promoted to General Manager for Brand Activation. Sean’s counterpart Leong Siew Yee will head up the Shopper Marketing division as General Manager.

The agency has also appointed Abhinav Sharma as the new Strategic Planning Director and Geometry’s PR division has appointed Taavi Kuisma as Business Director, Media Content, redefining its business services. The activation team will also be led by new Business Unit Head Phang Rick Kee.

“It’s an exciting time for the team here at Geometry,” says Kenny Loh, CEO. “2015 was a tremendously successful year for us as evidenced by our performance at the Malaysia Effie Awards, Marketing Excellence Awards and topping the PMAA Dragons of Malaysia Leader Board. But we are always looking for ways to better service our clients and injecting new talent into our team will better enable us to do this. I’m confident we can deliver an edge for our clients as they harness Geometry’s collective insights from our fully integrated and multi-disciplined expertise.”


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Jim Carlton joins Geometry North America as Chief Creative Officer

Leader in shopper and activation marketing joins WPP family

In his new role, Jim will provide creative vision and oversight for Geometry Global offices in New York, Chicago, Akron, San Francisco, Cincinnati, Atlanta, Minneapolis, Rogers, Toronto and Montreal.

His work has been recognized by a range of US and global industry award shows including Cannes, EFFIE, One Show, Pro Awards, REGGIE and Chicago Advertising Federation. Most recently, his work for Pantene “Beautiful Hair, Whatever the Weather” won a Grand Prix at the 2015 ARF David Ogilvy Awards and was recognized by Warc as one of the world’s best marketing campaigns.

“Geometry Global is all about creative ideas that drive our clients’ business,” said Carl Hartman, CEO North America. “Jim is a unique blend of a world-class, inspirational creative thinker and a savvy businessman who understands intimately how to sell our clients’ products and services. There aren’t many creatives out there like Jim.”

Jim added, “Geometry is poised to become the world’s most successful shopper marketing and activation agency. I look forward to partnering with their management team, getting to know the people and bringing my experience working with some of the world’s most well-known brands to the table.”

Jim joins the agency from Arc Worldwide where he provided creative leadership on all of the agency’s accounts including McDonald’s, Purina, United Airlines, Walgreen’s, Comcast, MillerCoors, Norton, Coca-Cola, Sprint, Intel, and P&G. He will be based in Chicago starting February 1, 2016.

Read more here.


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Geometry Global Acquires Digital CRM Specialist Cacto in Mexico

Acquisition reinforces WPP Group’s strategy of investing in important growth markets

The agency specializes in CRM programs for international companies in the automotive and pharmaceutical categories.

"This acquisition demonstrates the commitment of Geometry Global in offering communication services that allow us to provide added value to our clients in terms of efficient execution,” said Germán Yunes, CEO of Geometry Global Latin America. “When strategy and creativity are combined with the value of results, the campaigns achieve the clients’ goals and we fulfill our true role of strategic partners.”

Founded in 2007, Cacto is based in Mexico City.


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Aaradhee Mehta Named Vice President Shopper Marketing in India

Newly launched Geometry Global I Encompass Network India strengthens its shopper marketing function

With over nine years of shopper marketing experience, Aaradhee has worked with clients such as Colgate, Mondelez, Reckitt Benckiser, Unilever, ITC Foods and Personal Care, HP, Diageo, Diesel, Steve Madden and Brooks Brothers.

Commenting on her appointment, Aaradhee said "I’m excited to lead the Shopper Marketing practice for the country's largest experiential marketing agency. I am looking forward to working with clients such as Mondelez and Hindustan Unilever and growing our shopper practice in India."

Aaradhee has been instrumental in setting up two Shopper Marketing practices in India (OmniSpace Retail and Saatchi & Saatchi X) and establishing “Customer Experience” as a key discipline at Reliance Brands.

Before specializing in Shopper Marketing, Aaradhee began her career in advertising where she has worked at Lowe, JWT and Bates.


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Usuk Li and Jihoon Park Appointed Joint Creative Directors in Korea

Seasoned veterans to push creative boundaries within the agency

“The joint Creative Director roles in our Korea office will combine the individual strengths of these two leading talents,” commented Will MacKenzie, CEO, Korea, on the dual appointment. “Both Usuk and Jihoon bring with them a wealth of local cultural and market knowledge, making them instrumental in strengthening the creative team and driving compelling work for our clients. We have already achieved much success and under their leadership we will continue to push boundaries in the creative realms.”

With more than 13 years’ experience in advertising, Usuk has unparalleled knowledge of the industry and Korean culture. He has achieved noted success in shopper marketing and has a proven track record leading client accounts across a range of sectors within FMCG, IT, Pharmaceutical, and F&B. His clients include Heineken, P&G and IBM, among other key brands.

Commenting on his promotion, Usuk said, “Geometry Global has been an integral part of my life and career and I’m humbled by the confidence placed in me. I continue to be inspired by the talent and commitment of our creative team and I look forward to creating more cutting-edge campaigns which speak directly to consumers.”

Jihoon brings with him 12 years’ experience in the international and Korean advertising market, working with major brands including Samsung for nine years. In 2006, Jihoon became the first Korean creative in history to win the Grand Prix at the Adfest International Advertising Awards.

“The advertising industry in Korea is growing at a phenomenal rate with the emergence of digital technologies, new marketing platforms and evolving consumer demands,” said Jihoon. “I’m thrilled to be a part of such a talented and innovative company and by the challenge of taking creativity to the next level.”


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Edwin Pineda & Iván Meza Named Creative Directors at Geometry Global Colombia

The duo will lead more than 60 creatives within the agency

Their award-winning work includes this year’s Gold Design Lion for “Priceless Traps”, along with other winning campaigns at Cannes Lions, D&AD, Clio, El Ojo de Iberoamérica, FIAP, Wave and others. Both are responsible for leading projects for Coca Cola, Claro, GE, Mercedes Benz, Heineken, and Oracle within the agency.

Colombian CEO Xavier Serrano says, “We’re very happy to have these talented individuals within the agency. I’m confident they will inspire all of us to keep our vision and focus. Over the last two years, they have won both our clients’ trust and awards, becoming key players in the agency’s current creative direction.”

Edwin has had previous positions at G2, Publicis and Sancho BBDO, with Iván at Publicis and Ogilvy.


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Success at El Ojo for Geometry Global Latin America

Colombian office awarded two Grand Prix for award-winning “Priceless Traps” campaign

Continuing its winning streak, Colombia picked up 10 awards at El Ojo de Iberoamerica for “Priceless Traps”, including 2 Grand Prix in Sustainability and Effectiveness, along with 3 Gold, 3 Silver and 2 Bronze. The agency was also named second Best Agency in Country, with Executive Creative Director Juan José Posada named as second Best Creative Director in the Country.

Geometry Global Peru added to the award tally with 2 Silver for “Yummy Bill” and “Friends”.

El Ojo de Iberoamerica is the leading festival of advertising industry and communications in Latin America.

See the full list of winners (in Spanish): http://bit.ly/1kyMPEu


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North America Appoints SVP – Head of Digital

Todd Szahun to oversee the innovation and advancement of agency’s digital capabilities

The newly created role brings together all digital expertise within the agency and across the wider WPP digital and shopper communities. The creation of this role reflects Geometry’s commitment to delivering seamless omni-channel shopper experiences with digital at the center. Todd will also continue in his current role with WPP’s Data Alliance – a horizontal unit that helps WPP companies access and leverage data – where he serves as VP of Data Strategy and Partnerships.

Commenting on the appointment, North American CEO Carl Hartman said, “Todd brings a wealth of knowledge in digital, technology, and data along with deep relationships across WPP’s digital and media partners. Under Todd’s leadership, we will bring together and deliver the kind of effective integrated omni-channel programs consumers and clients expect. Everything we do leads to purchase, and every program we put into place needs to prove that we own the purchase decision journey. Todd’s expertise and connections with key e-commerce partners such as Amazon, will help Geometry continue to own the path to purchase by ensuring our clients’ programs reach consumers the way they shop – across channels, and across devices.”

“With a legacy of leadership in the shopper marketing and activation space, Geometry is well positioned to leverage digital to enhance online and offline shopping in response to changes in the ways consumers search for and buy goods,” said Todd. “Mobile, social, and e-commerce have been at the intersection of my passion and experience for most of my career and I am looking forward to building on to transform the omni-channel shopping experience on behalf of our clients.”


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Geometry Global Colombia’s Winning Streak Continues

Agency takes home six trophies at the country’s ElDorado Creativity Awards

The highly successful “Priceless Traps” continues its 2015 winning streak taking home Gold in the design category. Walking away with two Silvers (cyber and direct) and Bronze (media), Mercedes Benz’s “Sprintweet” was named the #Wings Powered by Twitter award winner for Best Idea using Twitter. The award is voted on solely via Twitter. Claro’s “Yummy Bill” rounds out the night’s wins with Bronze (direct).

The ElDorado Creativity Awards honors creativity that contributes to the development of advertising and communications in Colombia.

See the full list of winners here: http://www.festivaleldorado.com/noticias/ganadores-2015


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Geometry Colombia's Juan José Posada to Lead UK Creative Team

Following award-winning success in Latin America, Juan José will become responsible for leading and inspiring the agency in his new role as UK CCO.

In his current dual role as Executive Creative Director, Latin America, and Executive Creative Director of Colombia, Juan José has helped to put Latin America on the international creative map. His leadership and flair for effectiveness has led to the region being recognized at major award shows including the Cannes Lions International Festival of Creativity with a Gold Design Lion in 2015 for “Priceless Traps” and One Show Gold Pencil for “Terribly Delicious” – both firsts for Colombia. In addition, earlier this year he was a juror at Cannes Lions. His winning work also includes D&AD, Clio, Wave, FIAP and Grand Prix at El Ojo de Iberoamérica among others.

Sarah Todd, CEO, UK, commenting on his appointment, “Juan is a world class creative innovator who inspires greatness because he looks for opportunities inside every brief. His work genuinely touches people, changes behavior, and solves business problems. We couldn’t be more excited about his arrival and his ability to create pivotal ideas.”

Juan José will relocate to London in January 2016.


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